From the Con: Toy Fair Preview

By Boukenred

The annual New York Toy Fair, begins this weekend at the Jacob Javits Center. The show, running from February 18th-21st, will feature unveiling  and demonstrations of many upcoming products. The event draws more than 1,000 exhibiting manufacturers, distributors, importers, and sellers from around the world to showcase their latest toy products. Some of the top brands to be featured include: Hasbro, Mattel, Playmates, Funko, Lego, and Mezco. Some of the exhibition booths featured at the show will also hold live demonstration. The most notable products anticipated to be featured at the show will be action figures, construction toys, dolls, games, and puzzles.

There will also be press conferences held in each of the brands’ booths, showcasing the many upcoming toy lines. As a special treat some booths will also feature special events during the Toy Fair which include celebrity appearances, contest, and special prize giveaways. While the target consumer may be children and collectors, this event closed to the public. Attendees are mainly trade professionals, buyers, and press.

On the bright side, there will be coverage of the event by many media outlets, including this one. We will provide an update of the event highlighting what was displayed, new product details, and more importantly release date information in the coming days.

Stay tuned to the blog for more blog entries and updates….

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